Executive Doxxing: A Clear and Present Danger in the Digital Age
In May 2025, a disturbing incident shook the Fortune 500 community. The now-defunct website luigiwasright.com, and its clone theceodatabase.com, surfaced on the public internet, openly doxxing hundreds of corporate executives. In less than 24 hours, these websites listed full names, business emails, mobile phone numbers, compensation details, LinkedIn profiles, and more. These sites were live just long enough to cause digital damage, with personally identifiable information (PII) leaked across the Internet. Though taken offline, the archived versions remain indexed, continuing to present digital threats by doxxing executives included in the sites.
Doxxing Executives: Coordinated Acts of Aggression
This was not a stunt. It was a coordinated act of online aggression targeting Fortune 500 executives, to make their PII available to anyone who may have an ax to grind. And it underscored a harsh truth we’ve been sounding the alarm on for years: your digital footprint is more valuable to threat actors than you realize.
At Hetherington Group (Hg), we specialize in identifying, removing, and mitigating these threats before they escalate. We’ve been at the forefront of PII removal and remediation for 20 years and have worked with many Fortune 100 companies to ensure the online safety and security of their executives. The Luigi Was Right site isn’t an isolated incident; doxxing executives is becoming the new ‘norm’ that many face when appointed to lead large global corporations. Executives today face targeted risks, not just from threat actors, but from the very infrastructure of the Internet that makes personal information so accessible.
Doxxing and Threats: What Makes Executives Vulnerable
Executives are publicly visible and can sometimes be tied to polarizing corporate decisions. Most Fortune 100 provide their C-Suite, Board of Directors and investor profiles on their websites, showcasing the executive making decisions for the company. That visibility, paired with unmanaged personal information online, creates a digital vulnerability ripe for exploitation and doxxing by threat actors. Websites like luigiwasright.com provided publicly available data with malicious intent. The goal was not just online exposure, but potential physical harm.
These disclosures open the door to:
Doxxing and online harassment
Identity theft and fraud
Swatting and physical threats
Corporate espionage and reputational damage
For high-level corporate execs, the consequences can be severe and extend beyond the office. The consequences can impact family members, homes, and even personal safety.
The Solution: Digital Vulnerability Intelligence
Our Digital Vulnerability Intelligence Services are trusted by Fortune 500 executives, high-profile families, and government personnel. We don’t just identify risks from online PII, we eliminate the risk by removing and monitoring that information to ensure it is not published again. This includes the monitoring and removal of information shared across data brokers, social media, and deep/dark web and breach data. This service gives executives and their companies the peace of mind they need to ensure personal information is not exposed. Our program provides:
Personal Identifiable Information (PII) Removal from data brokers and malicious sites
Continuous Monitoring of an executive’s name, company, and sensitive data across 20M+ sources
Custom Risk Taxonomies tailored for each executive’s specific threat profile
Expert Reporting and investigative support when a breach or threat is detected
Once PII risks have been assessed and data has been removed, Risk Monitoring is the next step to ensuring any new PII is found and acted upon quickly. Our Risk Monitoring service acts as a digital watchdog, ensuring that once PII is removed, it stays removed. Our analysts use proprietary tools and tradecraft to continuously monitor over 20 million sources, including the deep and dark web, chatrooms, social media, and open-source sites, for any reappearance of this data. When new threats emerge or old data resurfaces, our team acts swiftly to eliminate exposure that can lead to new risks or threats.
We also educate our clients and their teams about online safety. We teach proactive measures to companies and executives to help reduce exposure and reactive crises. This training can help your company protect the brand, by teaching your team how to minimize what is shared online. Because the picture your daughter posted on her open Instagram account could be the piece of information a threat actor is looking for to locate your vacation home and bring harm to your family.
Why Hg, Why Now?
This isn't just about digital privacy, this is executive protection and security in an era where your name, your title, and your decisions can be weaponized against you. The internet has changed. So must your security strategy. The LuigiWasRight incident proves that executive targeting isn’t something that COULD happen, it’s happening now. Let Hetherington Group help you reclaim control over your digital life, before someone exploits it.
Our New Partnership Fortifies Digital Protection
As part of our Digital Vulnerability Intelligence program, we recently partnered with 360 Privacy to merge our investigative services with their operational scale and advanced technology for PII removal. As a result, executives seeking to protect their assets, families, and reputations now have access to elite tools and industry experts working together. This collaboration is about integrating intelligence, automation, and white-glove service into one seamless offering that’s built for an asymmetric threat landscape.
We have fortified digital protection for executives by bringing together two best-in-class PII removal solutions into one coordinated effort. Visit our Digital Vulnerability page or contact us directly to begin your assessment today.
